Workforce benefits enrollment strategies
Empowering employees starts with successful enrollments
When employees understand their benefit options, they make more confident decisions—which leads to stronger engagement, increased plan participation and less administrative burden for your team.
Demonstrated need for enrollment strategies
Effective enrollments start with clear communication, digital resources and time to evaluate information. According to LIMRA research:1
83%
of employees prefer to enroll online
2/3
of employees spend <1 hour reviewing enrollment information and making decisions
73%
of employees prefer to receive ongoing benefits communications throughout the year
Support at every stage of enrollment
When you offer Symetra plans, our tenured Enrollment Solutions team will be your dedicated resource to help employees understand, choose and use their benefits. Get started with our Enrollment Strategy Guide (PDF), then see how we'll support you throughout the year.
Pre-enrollment: Education
Engagement starts with education. We provide materials to help employees understand their options and make the best decisions for their needs, including:
- Customizable enrollment material.
- Spanish translations of enrollment guides and videos.
- Templated email communications to send employees.
- Presentations to help HR teams educate employees.
- Educational resources, including articles and a financial planning workbook (PDF).
Enrollment: Solutions
We’ll work with you to find the best approach for your workforce, leveraging leading-edge benefits decision support tools and enrollment platforms:
- Nayya: A personalized guidance tool that helps employees pick the benefits that best fit their needs.
- Symetra Enroll®, powered by Selerix: Our platform provides intuitive benefits enrollment with SSO and online EOI with automated decision status updates.
- Brite: A tailored, digital enrollment guide allowing employees to review all their benefit options in one place.
Post-enrollment: Support
Once enrolled, we’ll make sure employees continue to make the most of their benefits. We provide:
- U.S.-based phone support, including a 97% first-call resolution rate for group life and disability customers.2
- Accessible information on EOI status and reports.
- An online portal to access policy information and file claims in a few simple steps.
- An integrated review process for life and disability claims so employees receive all their eligible Symetra group benefits after initiating just one claim.
Real results
Learn how a Symetra client saw a 36% increase in critical illness enrollment and a 120% increase in supplemental life insurance plan participation by implementing online enrollment with a benefits decision tool.
Read the full case study (PDF)
Continuous support for your team
Symetra's guidance doesn't stop after enrollment. Throughout the year, our enrollment, implementation and account management teams provide:
Post-enrollment debriefs
We review outcomes, address challenges and identify opportunities to improve future enrollments.
HR surveys
We gather feedback from HR teams to assess what worked well and where improvements can be made.
Touchpoints
We’ll connect with your team at key moments, including pre- and post-enrollment planning and follow-up.
Inside Track articles
In our educational Inside Track series, we offer a closer look at the products, features and regulations that drive the benefits business, including tips for improving the enrollment process.
Year-round education for employees
Financial literacy is important to enrollment participation and overall well-being. Consider sharing these resources and videos with your workforce to help them understand how benefits fit into their entire financial picture.
Next steps
To learn more about how we can collaborate on enrollment strategies and boost employee engagement, contact your benefits broker or consultant.
Symetra Life Insurance Company is the parent company of First Symetra National Life Insurance Company of New York (collectively, “Symetra”). Symetra Life Insurance Company does not solicit business in the state of New York and is not authorized to do so. Each company is responsible for its own financial obligations.
Employee benefit plans are insured by Symetra Life Insurance Company, 777 108th Avenue NE, Suite 1200, Bellevue, WA 98004, and are not available in all U.S. states or any U.S. territory.
Symetra Enroll® is a registered service mark of Symetra Life Insurance Company.
Nayya, Selerix and Brite are not affiliated with Symetra Life Insurance Company or any of its affiliates.
1 “2024 BEAT Study, Benefits and Employee Attitude Tracker,” LIMRA, November 4, 2024.
2 Symetra call center data, December 2024. Results are rounded to the nearest tenth.