Navigating today’s financial landscape isn’t for the fainthearted. It takes experience, skill, education and good judgment. You don’t pick investments out of a hat—you need guidance from an expert. A qualified financial advisor can recommend helpful strategies, simplify complex financial concepts and help you choose the right products for your needs.

“Financial advisor” is a broad title that encompasses several types of licensed financial professionals. Some have advanced certifications such as Certified Financial Planners (CFPs) and Chartered Financial Analysts (CFAs). They can be independent or work in banks, insurance agencies or brokerage firms. They may be compensated with a fee or a commission.

But more importantly to you as a consumer, advisors can offer products from a variety of companies. You need more than just the best price possible—you also need the service and protection that works best for you.

Getting the whole picture

Many advisors offer a full range of products—life insurance, annuities and investments—so they can review all your protection and investment needs at the same time. They’ll then work with you to create a comprehensive, custom plan.


 

You need more than just the best price possible—you also need the service and protection that works best for you.

 


Customer service and satisfaction are the keys to an advisor’s livelihood. That means continually working to earn your trust, acting as your personal consultant, and helping to ensure you have the right products for your changing needs.

Getting started

Choosing the right advisor can be challenging. If you’re not sure where to start, ask your friends and family for referrals. After all, when it comes to your money, establishing a collaborative relationship with a professional you trust might be the most important thing.