ESPN Radio Drives Home Symetra Brand
Major League Baseball Campaign Launches on Opening Day
Bellevue, Wash. — (March 30, 2007) — Symetra Financial announced today a national consumer advertising campaign on ESPN Radio. The campaign will launch on Major League Baseball’s (MLB) Opening Day, April 1. Several 30 second Symetra advertisements will air during all of ESPN Radio’s MLB broadcasts throughout the 2007 regular season, playoffs and World Series.
The campaign is designed to raise greater awareness about Symetra on a national level. Symetra has solutions for some of the greatest concerns facing American families and businesses today: guarding against outliving retirement savings, having access to cost-effective health insurance, finding a robust 401(k) to support growing businesses and securing life insurance to protect loved ones. The ads center around Symetra’s theme “Reach for Great Things,” a brand concept about empowering clients to reach their financial goals and improve their lives by partnering with the company.
“Our collaboration with ESPN Radio allows us to increase our consumer ad presence and reach a broad audience with the Symetra message,” said Al Close, senior vice president of marketing at Symetra Financial. “It’s a great time to showcase the Symetra brand as Americans tune in to our great national pastime.”
A leader in sports broadcasting, ESPN Radio airs on more than 350 affiliate stations across the county, reaching 94 percent of the U.S. market. The Sunday night MLB broadcasts feature Dan Shulman announcing the play-by-play and Dave Campbell providing color commentary and game analysis.
Beginning in May, ESPN Radio’s Web site will also feature a series of interactive promotions and weekly prizes. At the end of the season, one lucky winner will receive a grand prize international vacation.
Symetra worked with Seattle-based advertising agency, Copacino+Fujikado, to design the campaign.
About Symetra Financial
Symetra Financial is a family of companies with a half-century of experience providing retirement plans, employee benefits, annuities and life insurance through independent advisors and agents nationwide. The company has more than $20 billion in assets
1 and is owned by an investor group led by White Mountains Insurance Group Ltd. and Berkshire Hathaway Inc. For more information, visit Symetra Financial’s website at
www.symetra.com.
Reach for great things.SM
About ESPN Radio
ESPN Radio is the nation’s largest sports radio network, providing more than 9,000 hours of talk and event content to nearly 750 non-duplicative stations reaching more than 20 million listeners each week. ESPN Radio’s nearly 350 full-time affiliates, offering round the clock programming, include owned stations in New York, Los Angeles, Chicago, Dallas and Pittsburgh. Additionally, ESPN Radio is also the exclusive national radio network for the NBA, Major League Baseball and the Bowl Championship Series. ESPN Radio’s programming is also available to our men and women in uniform serving in more than 175 countries and U.S. territories.
1 Source: Total GAAP assets per financial statements of December 31, 2006.
Reach for great thingsSM is a service mark of Symetra Life Insurance Company.
Symetra® and the Symetra Financial logo are registered service marks of Symetra Life Insurance Company, 777 108th Avenue NE, Suite 1200, Bellevue, WA 98004.
