Symetra Financial Offers Insurance Agents Customized Marketing Service
BELLEVUE, Wash. — (Sept. 14, 2005) — Symetra Financial is now offering a specialized marketing service to help insurance agents and advisors grow their business. The service, called “Awareness Through Marketing” (ATM), is designed to increase agency sales and recognition with minimal cost or effort.
The ATM marketing platform features a suite of customized marketing materials and the ability to craft a strategy for reaching a particular market segment. The service can quickly tailor a set of marketing materials for prospective clients, as well as distribute mailings on behalf of a local agent.
At an average cost of 69 cents per mailing, ATM enables agents to target prospective clients annually through four integrated direct mail campaigns. The program also offers an interactive marketing planning and promotions tool to support sales efforts. In addition, the service does not create additional list-management, “reply card,” or outbound solicitation call responsibilities for the agent.
“We’re going beyond the traditional role of an insurance carrier,” said Al Close, Senior Vice President of Marketing with Symetra Financial. “The conventional carrier-agent relationship is rather one dimensional, with the carrier merely providing the agent with an insurance product to go and sell. With ATM, we’re offering agents something more: help with building their client base. The service is about fostering a more valuable relationship, and creating shared opportunity for our agent partners.”
ATM may even help agents reduce their Errors and Omissions (E&O) liability by enabling the agents to alert all their clients to the complete set of services offered by their agencies.
Agents can view sample ATM platforms and materials, as well as sign up for the service, at
www.symetra.com/grow.
About Symetra Financial
Symetra Financial, a group of affiliated insurance and financial services companies, works in partnership with more than 20,000 agents and advisors to provide annuities, life insurance, group employee benefits and retirement plans to customers throughout the United States. Symetra Life Insurance Co. (est. 1957), a wholly owned subsidiary, has grown to a company with 2 million customers and more than $22 billion in GAAP assets
1 . For more information, visit
www.symetra.com.
Symetra Financial
777 108th Ave NE, Suite 1200
Bellevue, WA 98004-5135
www.symetra.com
1 Source: Financial data per closing statement of December 31, 2004.
Symetra® and the Symetra Financial logo are registered service marks of Symetra Life Insurance Company, 777 108th Avenue NE, Suite 1200, Bellevue, WA 98004.
