To increase brand awareness, we are launching our first national advertising campaign.
Campaign Highlights include:
What’s the Campaign?
- Advertising and sponsorships with premium brands.
- Multi-platform exposure: broadcast television, online, print, mobile and live events.
- 250 million impressions, which means people will see or hear the name Symetra at least 250 million times.
Sports Illustrated® Rising Stars, sponsored by Symetra recognizes emerging talents in amateur and professional sports. The program profiles up-and-coming athletes in professional and college football, college basketball and the 2014 Winter Games. These rising stars are featured in Sports Illustrated (SI’s) digital and print properties at the beginning of each season when interest is high.
In addition to sponsoring the Rising Stars program, we’ll run Symetra-branded ads in various SI properties and across the NBC Sports Network including national ads on Notre Dame football broadcasts.