Big names help build the Symetra brand.
Symetra is committed to building brand awareness through our ongoing national advertising campaign, which includes television advertising on ESPN and print and online advertising—including our high-profile “Rising Stars” sponsorship—with Sports Illustrated.
By aligning with these premier media outlets, and through other effective sponsorships and programs, we continue to raise our profile and communicate Symetra’s value to your prospective customers. Here’s what’s coming up in 2015.
NEW AD HITS THE AIRWAVES
Our new 30-second advertisement features renowned and inspirational surfer Bethany Hamilton and senior amateur pole vaulter Spencer Lehman. It joins our original ad in highlighting Symetra’s commitment to helping people and businesses reach higher and fly farther. The ads will appear during nationally televised sports programming on ESPN and on ESPN.com and SI.com.
SPORTS ILLUSTRATED RISING STARS
Our “Rising Stars” promotion with SI highlights up-and-coming professional and college athletes, with profiles in the magazine and in videos on SI.com. As the title sponsor, Symetra commercials and print ads are prominently featured in the magazine and on SI’s newly redesigned website.
Look for Symetra advertising and new “Rising Star” profiles during these high-profile events:
Symetra reaches millions of consumers and sports fans nationwide with high-profile advertising on ESPN and ESPN.com. In 2014, our 30-second advertisement ran during ESPN’s SportsCenter, and their coverage of Wimbledon, the U.S. Open and Major League Baseball.
Our ads will continue in 2015, with prominent placement in ESPN’s televised and online sports coverage. More details will be announced soon.
Our print advertising in Sports Illustrated features our “I Just Want to Fly” theme, highlighting Symetra’s commitment to helping people and businesses reach higher and fly farther. Check out our ads below.
THE SYMETRA TOUR
HEROES IN THE CLASSROOM®
Each year, Symetra honors 64 public school teachers through our partnerships with the Atlanta Falcons, Chicago Bears, San Francisco 49ers and Seattle Seahawks. Teachers are nominated by the community for their ability to help students rise to their full potential, and are given a grant in recognition of their contributions. Nominate your hero.
|Symetra is proud to support the rising stars of women’s golf through our sponsorship of the Symetra Tour—the world’s largest international women’s development tour. The Symetra Tour provides an opportunity for up-and-coming golfers to prepare for a career in the LPGA, while creating exceptional role models for youth today.
More than 100 alumnae of the Symetra Tour—including 2014 Women’s British Open winner Mo Martin—have earned LPGA membership, winning over 370 LPGA titles, including 40 major championships.
Symetra officially sponsors Symetra Tour alumna Jaye Marie Green, who has advanced to the LPGA.
Since 1989, Symetra Tour events have contributed nearly $5 million to charitable organizations nationwide. Follow the tour at www.symetratour.com.