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Symetra Select Benefits –
Limited Benefit Medical Insurance
Selling Select Benefits to an association or chamber of commerce can be a great way to boost your agency recognition and increase revenue. This is provided you take a proactive role in marketing the plan to members. Use this Strategic Marketing Plan as a resource to help promote Select Benefits to your association or chamber clients.
Use the navigation on the right to view the different pieces of the marketing plan.
Questions to Consider Before Selling
When selling Select Benefits to an association or chamber of commerce, it’s important to consider how you will be marketing the plan to employer members.
Review these questions before selling to make sure you understand the level of involvement needed to make your association or chamber of commerce plan successful.
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- Is the association or chamber committed to endorsing the plan?
- How are they announcing their endorsement?
- Are you able to contact employer members directly?
- Can you promote the plan at employer member meetings?
- Do you have staff dedicated to making outbound calls to employer members?
- Is your staff prepared to help employer members who call in?
- How will you help enroll the employer member’s employees?
Note: Hourly plans must have a minimum of five enrolled participants.
- What is your ongoing marketing strategy to existing and new employer members?
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