Build your agency marketing plan Visit our online marketing tools for more marketing resources. For assistance building your agency's sales plan or business plan, please contact our Sales Center. What you need to begin: One to three of your agency's top business objectives and measurements. Agency marketing plan includes: Business objectives and measurements Market analysis Marketing strategies Agency identity Mission statement (optional)       Create a mission statement to outline the key strengths and attributes of your agency. Symetra.com  |  SIS  |  Commercial Mortgage      Copyright © 2004 - 2010 Symetra® and the Symetra Financial logo are registered service marks of Symetra Life Insurance Company. All rights reserved. Policies.