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Symetra Group Division:
Michael Fry Takes the Helm
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Michael Fry recently took the reins of Symetra’s Group division, assuming the leadership role from Scott Taylor, who announced his retirement after 37 years in the industry.

Michael now serves as senior vice president of Symetra’s Group division, and is responsible for the company’s medical stop-loss insurance, limited benefit medical policies, group life insurance and disability income insurance product lines.

Michael recently sat down with eNews to share his thoughts on his vision for Symetra’s group division, the state of the industry and what challenges lay ahead. Read on to get to know more about Michael Fry.

How would you describe your vision for Group's future?

The Group Division is an integral part of the Symetra organization, and our products are key components of the corporation’s strategy to achieve profitable growth. We have a great history, we’re leaders in the Stop Loss industry, and I know we can continue to be successful going forward. That said, I’m a big proponent of diversifying our products.

In our marketplace, Symetra and Stop Loss are synonymous. My vision is that we continue to be a strong leader in Stop Loss, and reach that same level with our other products as well. All of our group products represent viable opportunities to achieve profitable growth for Symetra, and I am strongly committed to growing all of them.

I believe a diversified product offering and revenue stream will serve Group well as we move into the future. It’s good business strategy to have multiple horses to ride in the race for success.

What is your strategy for continued growth in the Stop Loss arena?

Symetra is an acknowledged leader in the Stop Loss market place. We have been in this business for a long time and we are known as a consistent and fair player. I attribute much of our leadership position in this business to our field personnel. We have a very seasoned and experienced sales force. They know their markets and represent Symetra well.

The Stop Loss business can be price competitive. Symetra prides itself on being a disciplined organization when it comes to pricing. If we cannot get our price, we don’t write the coverage. That’s why it’s a constant challenge to differentiate ourselves in the market and find multiple ways to compete. Going forward, there will be more emphasis on product and service innovation, as well as finding creative ways to assist our policyholders in managing their claims costs. We have always done well in paying Stop Loss claims quickly and accurately, but we also need to proactively think about where future claims are going to come from and what changes we can make today to make them smaller in the future.

What opportunities do you see in Group’s other key areas?

“In the worksite area, my goal is to make Symetra as much a household name as we are with Stop Loss."
In the worksite area, my goal is to make Symetra as much a household name as we are with Stop Loss. Over the last few years, we have brought in some amazing talent to up our game in the worksite arena. Robert Frary and Chuck Tucker, both formerly with the Allstate Workplace Division, manage our product and sales operations, respectively. We hired Toni Leone last year to manage our enrollment strategy and operations. All of these individuals bring an incredible amount of market
and product knowledge to the table. Add in our talented field force and our product suite, and I believe we have all of the ingredients we need to watch this product line take off.

The Group Life and Disability Income product lines also represent areas for the Group Division to grow, and we have invested in our expertise on the street in this area as well. During the last year, we have brought in two very experienced Group Life and Disability Income professionals, Julie Bosse in our Boston office and Andy Alltop in our Atlanta office. Julie and Andy brought with them some great relationships, as well as product and market insight that will help us turn our strategy into reality.

What can producers expect from Symetra Group under your leadership?

All of our business is generated through independent third parties – general agents, brokers, consultants or third party administrators. I have been in this business long enough to know that without them, we have nothing. These relationships have been a factor critical to our past success and our producers and general agents can expect no slippage in Group’s commitment and service to them. My hope is that they actually feel more commitment from and connection with Symetra Group in the days ahead.

I may be new to this position, but I have been with the company for a long time and I want producers to know that I understand them. When I was coming up in this business, my previous employer sent me to manage a sales office in Indianapolis. It was a great experience to be on the front line of the company and it was probably one of the most valuable growth opportunities that I have ever had.
“I may be new to this position, but I have been with the company for a long time and I want producers to know that I understand them.”

What do you think are the strengths of Symetra's Group business?

Far and away, our people. Even with all of the advances made in technology, this is still a relationship business. The relationships that we have with our producers are broad and deep. Not only do we have front-line relationships among sales personnel, we have well-developed connections within our backroom operations, such as claims, managed care and administration, as well as at executive levels.

Symetra has a producer-driven culture. Our producers know us well and we know them well. Our CEO, Randy Talbot, is a former producer for our company, and he makes sure that the producer mind-set is here all the time. Our field people are close to the producers. They’re not all here in our headquarters, they’re out there with our producers in their markets, understanding their markets. That creates more of an entrepreneurial, small-business environment within a larger company. We try to move fast and are not afraid to think outside the box. We are a little different and we embrace that difference.

How do you see the group benefits business changing over the next few years?

“The employee benefits business will continue to be a fast-paced, evolving industry, and with change comes opportunity.”
With the rising cost of benefits, we are going to have to be more innovative and really start thinking beyond what we do today to try to help our policyholders and our producers lower costs through product and service innovation. The employee benefits business will continue to be a fast-paced, evolving industry, and with change comes opportunity.

In the past, traditional benefit brokers and consultants operated in a different market space from worksite specialists and brokers. With the increasing demand for alternative, more cost-effective insurance solutions, these two channels are converging as they look to both limited benefit plans and voluntary worksite solutions to meet the needs of their clients.

Symetra Group is well-positioned to capitalize on those opportunities. We have strong, well-established Stop Loss relationships with traditional benefit brokers and consultants which can be leveraged for limited benefit and voluntary worksite sales. We also have deep relationships with selected limited benefit specialists and we are developing contacts with worksite brokers.

What challenges do you see in the benefits market today and what will Symetra be doing to help producers deal with them?

Most employers find that offering benefits to employees not only helps them attract and retain capable personnel, but also lets them stay a step ahead of their competitors. Unfortunately, rising costs make it increasingly difficult for many employers to offer or continue to offer comprehensive benefit solutions. More and more employers are turning to voluntary benefits as a solution.

In these challenging times, Symetra can help our policyholders and producers through our Stop Loss and Select Benefits products and our other related worksite product offerings.

Self-funded health plans are a cost-effective alternative to conventional, fully insured plans. By self-funding its health care plan, an employer can save money by eliminating state premium taxes, as well as overhead and other fees paid to their former insurers. Stop Loss insurance limits the cost exposure for the employer by reimbursing medical costs that rise above a certain dollar amount in the self-funded plan.

Select Benefits is group limited benefit medical insurance that allows employers to offer health and life coverage to their employees while maintaining control of costs. The product is designed to cover employees who cannot afford or are not eligible for other benefits. These benefits can be funded by the employer, shared by the employer and the employee, or paid entirely by the employee on a voluntary basis.

How did you get started in the employee benefits business?

Prior to joining Symetra, I worked for the Lincoln Financial Group (LFG) for 14 years. I held various financial positions with LFG, the last one being the Controller for their Reinsurance Division. I had a good job at a terrific organization but I longed for something broader than managing the financial environment. I had a strong interest in business and the diverse factors that must be managed effectively to achieve success.

After discussing my career aspirations with our senior management team, I was transferred to the Group Benefits Division and asked to grow the Stop Loss business through acquisition. Be careful what you ask for; you just might get it! About one year later, we bought the ARMS Stop Loss organization from Fortis. Many of those folks are now part of Symetra Group today. It’s been a great ride. I wouldn’t change a thing.

On a personal level, what's one of the most interesting things about you that most people don't know?

Some people are surprised that I have two children in college. I have a daughter who is a senior at the University of Portland. She is a biology major and will be going on to graduate school to pursue a career in medical research. I have a son who is a sophomore at Santa Clara University. He is a business major and plans to attend law school. Symetra Group will be successful going forward – tuition payments are a great incentive!

In August, my wife and I will have been married for 25 years. We met when I was 17 years old. I don’t know the secret to lasting so long, but I think good communication and mutual respect – and maybe a little luck – have something to do with it.

Learn more
To learn more about Symetra’s Group products, visit the Stop Loss, Group Insurance and Worksite product Web sites.

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Michael Fry joined Symetra in 2002 as vice president of the Group division, helping to establish Symetra as a leader in the medical stop loss insurance market, as well as expanding the division’s worksite benefits solutions.

Before joining Symetra, Michael was a senior vice president and chief operating officer of Lincoln Re Risk Management Services and previously held various management positions within Lincoln Re. His professional experience also includes a banking and public accounting background.

Michael graduated from Indiana University with a bachelor’s degree in Accounting and is a licensed Certified Public Accountant.