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Congratulations, your local chamber or association has just endorsed Select Benefits for its members. Now, use our new “Select Benefits Strategic Marketing Plan” to close the sale with its members. |
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In 2005, the Select Benefits limited benefits health plan was endorsed by chambers of commerce and associations in a number of states, including Missouri, Florida and Washington. |
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If you’re lucky enough to close one of these deals you already know the sales potential can be substantial. For example, Select Benefits is now available to the Spokane Regional Chamber of Commerce’s (Spokane, Wash.) more than 1,400 business members representing over 100,000 residents.
“With Select Benefits, we now have a plan in place that allows more employers to help protect the health and well-being of all their hard-working employees,” said Rich Hadley, president and CEO of the Spokane Chamber. “Select Benefits provides a creative solution for our member businesses, of which 85 percent have fewer than 25 employees and nearly 70 percent have fewer than 10 employees.”
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It’s exciting to hear this kind of enthusiasm, but unfortunately an endorsement doesn’t automatically guarantee sales.
“It’s a great feeling to know your local chamber has just endorsed a product that has the potential to reach hundreds of businesses, but before you can pop the champagne you need a game plan for closing the sale with those businesses and their employees,” said Greg Clarke, vice president of Worksite for Symetra Life Insurance Co.
We Have a Plan
Symetra Life now has a strategic marketing plan to help you make the sale after you win the endorsement.
Our plan offers you step-by-step ideas for success, as well as useful tools like a phone script, sample endorsement letter, a list of common objections (with suggested responses), key features and a marketing plan checklist.
Check out our new Select Benefits Strategic Marketing Plan online, or contact the Sales Center at invest@symetra.com or 1-800-706-0700. |
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Why Is Select Benefits a Good Fit for Chambers and Associations? |
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Chambers and associations tend to cater to small businesses. The Spokane Regional Chamber of Commerce (Spokane, Wash.), for example, reports that 70 percent of its member businesses have fewer than 10 employees.
Here are some of the reasons small companies like Select Benefits: |
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Select Benefits is a cost-effective option for businesses with two or more eligible full-time, part-time, hourly, seasonal or temporary employees.
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One rate can cover all family members, or tiered pricing is available.
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There are no limitations on preexisting conditions, no required networks, and no requirements for proof of good health (except for late entrants on life and disability income benefits).
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While Select Benefits is not a comprehensive medical plan, there are no deductibles and no co-pays (except for prescription drugs). Depending on the level selected, a typical plan might provide coverage of up to $55 for a doctor's office visit and $400 per day for an inpatient hospital stay.
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Select Benefits is approved in most but not all states. Select Benefits is not a replacement for a major medical policy or other comprehensive policy. It is designed to cover benefits used on a routine basis at a preselected fixed dollar amount. The Select Benefits Indemnity Insurance Policy and Prescription Drug Policy are insured by SymetraSM Life Insurance Co., 777 108th Avenue NE, Suite 1200, Bellevue, WA 98004.
Indemnity Policy LGC-8786 2/03.
Prescription Drug Policy LGC8787 2/03 in most states.
Trust Policy LGC-3000 2/99
Symetra® and the Symetra Financial logo are registered service marks of Symetra Life Insurance Company, 777 108th Avenue NE, Suite 1200, Bellevue, WA 98004.
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