Take the time to really study your clients and you may uncover some “hidden gems” – new employee benefits or coverages that you or your clients haven’t previously considered. It’s a great opportunity to round out an existing account and solidify your relationship with the client.

Here are a few examples.

Medical insurance for part-time employees
Your clients could have part-time, seasonal or temporary employees who don't have medical benefits. This presents a perfect opportunity to pitch limited-benefit insurance policies such as Symetra’s Select Benefits.

Companies who thought they couldn’t afford medical insurance are often surprised to learn that there is a cost-effective, flexible coverage solution for all eligible employees and their eligible dependents. Symetra’s “Go to the Doctor” Select Benefits policies are designed to provide coverage for routine services by paying fixed benefits if an enrollee seeks care.

Select Benefits has no pre-existing condition limitations, no required networks, no restrictions with other health insurance plans and offers universal rates. It’s a great solution for employers who want to expand their benefit offerings, but are concerned about the cost.

Voluntary life for group policy owners
Maybe you have clients who offer group life insurance for employees, but no voluntary plan. Group life is often insufficient to fully cover employees’ needs. You can help your clients add competitive, workplace-sponsored voluntary life insurance for their employees with Symetra’s WorkLife II Universal Life.

WorkLife II is one of the most progressive voluntary UL products in the marketplace today, featuring:

• Competitive pricing
• Efficient onsite enrollment
• Flexibility
• Portability
• Immediate coverage

LIMRA reports that more than 25 percent of firms with at least 10 employees express some interest in introducing a new voluntary benefit option in the near future.¹ Be proactive and pitch Symetra’s WorkLife II as voluntary insurance that gives employees the complete life insurance coverage they desire.

Retirement plans for smaller companies
You should also talk to your clients – especially small-business clients – about low-cost alternatives to their retirement plans. Perhaps they have a defined-benefit pension plan and want to move towards a less-costly 401(k). Or perhaps they have a 401(k), but are not satisfied with their plan’s offerings.

Smaller companies have not traditionally enjoyed the same retirement plan benefits that larger companies do, because benefits providers are not always willing or able to create robust retirement plans around a small business’ often limited budgets and asset size.

Symetra Retirement Plans help smaller companies overcome these challenges. Our plans are easy to administer, cost effective, and bring Fortune 500-style plan options to smaller companies. They feature over 80 investment options, including a diverse set of mutual funds from several leading investment management firms, such as Fidelity Management & Research, American Funds, The Dreyfus Corporation, and Franklin Templeton Investments.

A strong retirement package is a powerful recruiting and retention tool for your clients, and doesn’t have to be cost-prohibitive.

Dig a little deeper
Brokers often visit with clients only to sell or renew a commercial or group policy, and don't ask any other questions. Get to know your clients and their business needs better, and you may generate some additional business without much extra legwork. These “hidden gems” are there for discovery, and your client relationships will be stronger for having found them.

For more information, contact the Sales Center at invest@symetra.com or 1-800-706-0700.