REACHING NEW HEIGHTS WITH ESPN AND SPORTS ILLUSTRATED
In 2013, we launched our first national advertising campaign, featuring television and print advertising and our popular “Rising Stars” sponsorship with Sports Illustrated. In 2014, we added another great name in sports…ESPN.
Through these ads, we're spreading the word about Symetra and how we can help people
reach higher and fly farther.
SPORTS ILLUSTRATED RISING STARS
Symetra is the official sponsor of “Sports Illustrated Rising Stars,” a print and online promotion highlighting up-and-coming professional and college athletes.
The promotion is part of our national advertising campaign, and features Rising Star player videos on SI.com and profiles in the magazine. As the title sponsor, Symetra video and print ads are prominently displayed across both SI properties.
The 2014-2015 “Rising Stars” campaign will highlight Rising Star athletes from pro football, college football, college basketball, pro baseball and pro golf. To see the videos and ads, go to www.si.com/risingstars.
In 2014, we launched a series of high-profile promotions with ESPN and ESPN.com, with prominent ad placement in ESPN's televised and online sports coverage, including:
'I JUST WANT TO FLY' NATIONAL ADVERTISING CAMPAIGN
Symetra’s ESPN and Sports Illustrated advertising campaigns feature our “I Just Want To Fly” theme. Videos and print ads highlight our commitment to helping people and businesses achieve their financial goals.